The benefits of social media and social networking as a form of marketing cannot be hailed enough. With today’s increases in technology, there is no faster way to reach a large number of customers on a more personal basis than through the use of social media sites. Since the launch of Twitter, one of the most popular social media sites for business, it is estimated that Dell computers have sold over 2 million dollars worth of computers and laptops directly from the company’s Twitter feed. Followers and relationship building through social media translate into sales and increases in revenue for those businesses who know how to utilize these resources effectively.

Many companies are now even hiring full time media coordinators to communicate with their followers and post updates and comments to their social networking feeds. However, one thing is for certain, the strategy would not be effective if it weren’t for friends, fans, and followers who are interested in the posts, updates, and feeds of these companies. One excellent way to increase your followers, spread the word about your business, and get others interested in your website is to incorporate all of your social media accounts into your website.

Many design sites out there have a number of embeddable codes that allow you to display icons that link directly to your Twitter, Facebook, and MySpace accounts, as well as a number of other popular social sites. Sites have “like”, “share this” and “add this” functions that become very useful that can help to not only add friends and followers to your social websites, but also help you with social media sharing through social bookmarking.

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